About Prospelle

Prospelle was founded on a simple observation: most local businesses don’t need more marketing vendors. They need strategic marketing leadership that actually understands their business, their market, and what it takes to grow.

Meet the Founder

Hunter Ryan · Founder & Principal Strategist

Prospelle was founded by Hunter Ryan, a senior SEO and marketing strategist with more than a decade of experience helping businesses grow through search. His work centers on the disciplines that actually move local rankings and revenue — technical SEO, Google Business Profile and local search, content strategy, and analytics — always tied to measurable outcomes rather than vanity metrics.

Prospelle is built on senior-level execution: clients work directly with an experienced strategist, not passed down a chain of vendors. Based in the U.S. and working with local businesses nationwide, Prospelle focuses on a defined set of industries where deep vertical expertise produces faster, more durable results. Read his latest articles.

What We Do

Prospelle is a senior-led consultancy specializing in local SEO and search strategy for growth-focused local businesses. Fractional marketing leadership is available for teams that want executive-level direction, but local search is the core of the practice. The clients who fit best are founders, owners, and leadership teams who need an experienced marketing partner without the cost of a full-time executive hire.

Engagements are built around the disciplines that move local rankings and revenue:

Local SEO

Google Business Profile optimization, citation management, review strategy, and stronger visibility in the local pack. This is the heart of the work.

SEO Strategy

Keyword research, competitive analysis, and growth roadmaps tailored to your industry and your local market.

Technical SEO

Site audits, Core Web Vitals optimization, crawlability improvements, and the technical foundations that support long-term growth.

Fractional CMO

Executive-level marketing leadership on a fractional basis — strategy, oversight, and accountability without the full-time salary. A distinct, secondary offering for teams that need direction more than a single channel.

Why Prospelle Exists

The marketing industry is full of agencies that sell big promises and deliver templated work. Businesses get locked into 12-month contracts, receive generic monthly reports, and never get the strategic thinking they actually need.

Prospelle was built as the opposite of that. A few principles shape every engagement:

Depth Over Volume

The client roster stays small on purpose, so every engagement gets real attention. You work directly with the strategist who builds your plan — from first audit through execution, with no junior hand-offs.

No Competitor Conflicts

Prospelle never works with a direct competitor of an existing client in the same market. Your strategy is yours alone.

Clarity Over Chaos

Marketing doesn’t need to be complicated. We cut through the noise and give you a clear path from where you are to where you want to be.

Execution, Not Just Advice

You get more than a strategy deck. The recommendations get implemented, not just handed over — execution is part of the engagement, never an upsell.

Industries We Serve

Prospelle concentrates on a focused set of industries where local search has the greatest impact on revenue, rather than spreading thin across every vertical. That focus means genuine familiarity with the competitive dynamics, customer behavior, and search patterns unique to each sector — the kind of understanding that comes from working an industry closely, not skimming dozens of them.

From dental practices and law firms to home service companies and med spas, the work stays grounded in the specific challenges and opportunities of each market.

Our Approach

Every Prospelle engagement starts with a deep-dive audit and is judged by whether the numbers actually move — and we hold the work to booked-outcome metrics, with named client results published only as clients consent (see our approach to proof). The process is structured and repeatable — you can see how it works on the Process and Method pages.

The short version: listen first, diagnose the real problems, build a strategy that fits your business rather than a template, and then execute until the results show up.