Frequently Asked Questions

Prospelle provides strategic marketing leadership for growth-focused local businesses. Our core services include SEO strategy, local SEO, technical SEO, and fractional CMO services. We work with businesses in 10 industries, from dental practices and law firms to home service companies and med spas.

Three things: (1) We limit our client roster to stay deeply involved in every engagement. (2) We never work with competitors of existing clients, so your strategy stays yours. (3) We provide senior-level strategic thinking, not junior account managers running through checklists. You work directly with an experienced strategist from day one.

We specialize in 10 industries: Automotive, Contracting & Remodeling, Dental, Healthcare Clinics, Home Services, Legal, Medical Aesthetics, Professional Services, Roofing & Exterior, and Senior Care.

We typically work with businesses generating $1M-$20M in annual revenue with 5-100 employees. Our clients are usually at a stage where they’ve outgrown DIY marketing but aren’t ready for (or don’t need) a full-time marketing executive.

A fractional CMO is a Chief Marketing Officer who works with your business on a part-time or contract basis. You get executive-level marketing leadership, strategy, and oversight without the $200K+ salary of a full-time hire. Our fractional CMO service includes full marketing strategy ownership, team management guidance, vendor evaluation, and cross-channel execution.

Every engagement follows our four-phase process: (1) Discovery & Audit, where we deep-dive into your business, market, and competition. (2) Strategy, where we build a custom growth plan. (3) Execution, where we implement the strategy hands-on. (4) Optimization, where we measure results and refine the approach. Learn more on our Process page.

No, and you should be skeptical of anyone who does. Search engine algorithms, competitive landscapes, and market conditions are outside anyone’s direct control. What we do guarantee is experienced strategic thinking, proven methodologies, transparent reporting, and relentless effort.

Clients typically see measurable improvements within 60-90 days. Quick wins (GBP optimization, technical fixes, content updates) often show movement within the first month. Broader keyword gains typically emerge in months 2-4, with sustained traffic growth building through months 4-6. SEO is a compounding investment, and the best results come from consistent, sustained effort.

We offer three main packages: Growth Audit ($1,500 one-time), Growth Partner ($3,500/month), and Fractional CMO ($6,500/month). Custom pricing is available for unique needs. See our Pricing page for full details.

Monthly retainers are month-to-month with 30 days’ notice to cancel. We don’t lock you into long-term contracts. We earn your business every month through results, communication, and strategic value.

To kick off an engagement, we typically need access to your website (CMS login or developer contact), Google Analytics, Google Search Console, Google Business Profile, and any existing marketing materials or brand guidelines. We’ll walk you through everything during onboarding.

Growth Partner clients receive bi-weekly strategy calls and monthly performance reports. Fractional CMO clients get weekly sessions. Reports cover traffic trends, keyword rankings, conversion metrics, completed work, and next-month priorities. We also maintain an open communication channel via email for anything that comes up between calls.