Citations & NAP
Citations — mentions of your business name, address, and phone number across the web — are a core ranking factor for local search. Inconsistent or missing citations confuse search engines and cost you visibility. Prospelle builds, cleans, and manages your citation profile so Google trusts your business data.
Book a Strategy Call →What’s Included
Every engagement is tailored to your business, but always includes:
- Full citation audit across 80+ directories
- NAP inconsistency identification and correction
- New citation building on high-authority directories
- Industry-specific directory submissions
- Duplicate listing cleanup
- Data aggregator submissions
- Ongoing monitoring and maintenance
- Quarterly citation health reports
No commitment. We'll review your current presence and identify opportunities.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- Your business has different phone numbers or addresses across directories
- Old or closed locations still appear in search results
- You're missing from important directories in your industry
- Duplicate listings are confusing customers and search engines
- You changed your business name, address, or phone and didn't update everywhere
- Competitors with better citation profiles are outranking you locally
With Prospelle
- 100% consistent NAP data across every major directory
- Presence on all relevant high-authority and industry-specific directories
- Duplicate listings identified and suppressed
- Data aggregator submissions that cascade updates across hundreds of sites
- Ongoing monitoring that catches new inconsistencies as they appear
- Stronger local ranking signals from a clean, authoritative citation profile
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
Citation Audit
We scan 80+ directories, data aggregators, and industry-specific sites to map your current citation profile. Every inconsistency, duplicate, and missing listing is documented.
Cleanup & Correction
We fix incorrect NAP data, suppress duplicate listings, and update outdated information across all identified directories. Priority goes to the highest-authority sources.
Citation Building
We submit your business to high-authority directories you're missing from — general directories, industry-specific sites, and local directories relevant to your service area.
Monitoring & Maintenance
Quarterly audits catch new inconsistencies before they impact rankings. Directories update, merge, and create new listings constantly — we stay on top of it.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
Citation Audit Report
Complete map of your citation profile — every listing found, NAP accuracy scored, duplicates flagged, and missing opportunities identified.
NAP Cleanup
All identified inconsistencies corrected across directories. Old addresses, wrong phone numbers, and duplicate listings resolved.
New Citation Submissions
Your business submitted to high-authority directories and industry-specific sites. Each submission verified for accuracy and completeness.
Data Aggregator Submissions
Submissions to major data aggregators that feed hundreds of smaller directories. This ensures broad citation consistency at scale.
Quarterly Health Reports
Regular audit of your citation profile showing new listings found, inconsistencies detected, and overall citation health score.
Citation Inventory
Complete inventory of all your business listings with login credentials (where applicable) and management instructions.
Is Citation Management Right for Your Business?
If you serve local customers and want to rank in local search, citation consistency is non-negotiable. It’s especially important for businesses that have moved, changed phone numbers, or have been around long enough to accumulate inconsistent listings.
This service is the right fit if you:
- Serve customers in a specific geographic area
- Have changed your business name, address, or phone number
- Haven’t actively managed your business listings across directories
- Want to strengthen your local SEO ranking signals
- Have multiple locations that each need clean citation profiles
Related Services
- our Local SEO services — Comprehensive local visibility strategy
- our Google Business Profile services — Your most important local listing
- our Reviews & Reputation services — Social proof that complements citation authority
- our Multi-Location SEO services — For businesses with multiple locations
Resources
From Our Blog
Industry-Specific Citations & NAP Guides
Explore citation and NAP strategies tailored to your industry and business type.