Fractional CMO
Growing businesses need senior marketing leadership — but most aren't ready for a $250K+ full-time hire. Prospelle's Fractional CMO service gives you an experienced marketing executive embedded in your business, driving strategy, managing execution, and owning outcomes.
Book a Strategy Call →What’s Included
Every engagement is tailored to your business, but always includes:
- Marketing strategy development and documentation
- Team leadership, hiring guidance, and vendor management
- Budget allocation and ROI optimization
- Brand positioning and messaging strategy
- Channel strategy — SEO, paid, content, email, social
- Marketing ops and technology stack evaluation
- Monthly executive reporting and board-ready updates
- Go-to-market planning for new products or services
No commitment. We'll review your current presence and identify opportunities.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- Marketing feels busy but isn't driving measurable growth
- No one on the team owns the overall marketing strategy
- You're spending on agencies and tools but can't connect the dots
- Your marketing team needs leadership but a full-time CMO isn't in budget
- You're the CEO and still making all the marketing decisions
- Every channel feels like a silo — nothing works together
With Prospelle
- A clear marketing strategy tied to revenue targets
- Experienced leadership directing your team and vendors
- Budget focused on channels that actually drive growth
- Consistent brand positioning across every touchpoint
- CEO freed from day-to-day marketing decisions
- Monthly reporting that connects marketing activity to business results
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
Business Immersion
We learn your business inside and out — revenue model, competitive landscape, current marketing performance, team capabilities, and growth goals. This isn't surface-level discovery. We go deep.
Strategy & Roadmap
We build a comprehensive marketing strategy with clear priorities, budget allocation, channel mix, and quarterly milestones. Every recommendation ties back to your revenue targets.
Execution Leadership
We lead your marketing team, manage vendor relationships, oversee campaigns, and ensure every initiative executes on strategy. We're in the trenches with your team — not just advising from the sidelines.
Optimization & Growth
Monthly performance reviews, budget reallocation based on results, and strategic adjustments as your market evolves. We scale what works and cut what doesn't.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
Marketing Strategy Document
Your complete marketing playbook — positioning, channel strategy, budget allocation, team structure, and quarterly milestones in one comprehensive document.
Executive Dashboard & Reporting
Board-ready monthly reports covering pipeline, CAC, LTV, channel performance, and ROI. Clear, honest, no vanity metrics.
Budget & Resource Plan
Marketing budget allocated by channel with expected returns. We optimize spend based on performance data, not gut feelings.
Team & Vendor Management
Direct leadership of your marketing team and agency relationships. We set standards, define workflows, and hold everyone accountable to the strategy.
Quarterly Business Reviews
Strategic reviews assessing market shifts, competitive moves, and performance trends. We adjust the strategy proactively, not reactively.
Go-to-Market Support
Launch planning for new products, services, or markets. Messaging, channel strategy, timeline, and execution coordinated across your team.
Is a Fractional CMO Right for Your Business?
A Fractional CMO makes sense when your business has outgrown founder-led marketing but isn’t ready for a full-time executive hire. If marketing feels like a cost center instead of a growth engine, that’s the gap we fill.
This service is the right fit if you:
- Have revenue between $1M and $20M and are focused on growth
- Are spending on marketing but can’t connect activity to results
- Need someone to lead your marketing team — not just advise them
- Want strategic direction that adapts as your business evolves
- Are preparing for a major launch, expansion, or pivot
Related Services
A Fractional CMO often directs these service areas as part of the overall strategy:
- Marketing Strategy Audit — Where most engagements begin
- our Marketing Roadmap services — Detailed execution plan for the quarter ahead
- our SEO Strategy services — Organic growth as a core channel
- our Content Strategy services — Content that drives demand and authority
- our Positioning & Messaging services — The foundation of all marketing
- our Go-to-Market services — Launch planning and execution
Resources
Learn more about strategic marketing leadership: