Google Business Profile
Your Google Business Profile is the single most important asset for local visibility. It's what shows up in the Map Pack, drives calls and directions, and forms the first impression for most local searchers. Prospelle ensures your GBP is fully optimized, actively managed, and consistently driving leads.
Book a Strategy Call →What’s Included
Every engagement is tailored to your business, but always includes:
- Complete profile audit and optimization
- Category and attribute configuration
- Service area and service list setup
- Photo strategy and regular uploads
- Google Posts publishing schedule
- Q&A monitoring and management
- Review response strategy
- Performance tracking and monthly reporting
No commitment. We'll review your current presence and identify opportunities.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- Your GBP listing is incomplete or outdated
- You're not appearing in the Map Pack for relevant searches
- Competitors with worse service rank above you in local results
- You're getting views but not calls, clicks, or direction requests
- Negative reviews are going unaddressed
- You don't know what's working on your GBP or how to improve it
With Prospelle
- A fully optimized GBP profile that signals relevance to Google
- Regular content (posts, photos, Q&A) that keeps your profile active
- Higher Map Pack visibility for your key service keywords
- More calls, website visits, and direction requests from your listing
- A review strategy that builds social proof consistently
- Clear monthly reports showing GBP performance trends
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
GBP Audit
We analyze your current profile — completeness, accuracy, category selection, attributes, photos, reviews, and competitive positioning. Every gap is documented.
Optimization
We fully optimize your profile — business description, categories, attributes, services, service areas, photos, and initial Q&A seeding. Everything configured for maximum visibility.
Ongoing Management
Regular Google Posts, photo uploads, Q&A management, review monitoring, and seasonal updates keep your profile active and signaling freshness to Google.
Performance Tracking
Monthly reports covering views, searches, actions (calls, clicks, directions), and Map Pack ranking trends. We adjust strategy based on what the data shows.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
GBP Audit & Optimization Report
Complete audit of your profile with every optimization implemented — categories, attributes, descriptions, service lists, and hours verified and configured.
Photo Strategy & Uploads
Professional-quality photo strategy with regular uploads — business photos, team, services, and seasonal content that keeps your profile fresh.
Google Posts Calendar
Regular Google Posts promoting services, offers, events, and content. Keeps your profile active and gives searchers more reasons to choose you.
Review Management
Review monitoring, response templates, and a systematic review generation strategy. We help you build the social proof that drives clicks.
Q&A Management
Proactive Q&A seeding with common questions and answers. Monitoring for new questions with prompt, optimized responses.
Monthly Performance Reports
GBP Insights data covering search queries, views, actions, and Map Pack rankings. Clear trends and actionable recommendations.
Is GBP Optimization Right for Your Business?
If you serve customers locally and want to appear in Google’s Map Pack, your Google Business Profile needs to be optimized and actively managed. This is foundational for any local business.
This service is the right fit if you:
- Have a physical location or defined service area
- Want to appear in the Google Map Pack for your services
- Have a GBP listing that’s incomplete or hasn’t been updated recently
- Want more calls, website visits, and direction requests from Google
- Need a systematic approach to reviews and reputation
Related Services
- our Local SEO services — Comprehensive local visibility strategy
- our Reviews & Reputation services — Build and manage social proof
- our Citations & NAP services — Consistent business listings everywhere
- our Local Link Building services — Community authority signals
- our Multi-Location SEO services — For businesses with multiple locations