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Schema & Structured Data

Schema markup is the language search engines use to understand your content. When implemented correctly, it unlocks rich results — star ratings, FAQ dropdowns, business hours, event details, and more — that make your listings stand out and earn more clicks. Prospelle implements the structured data that gives your pages a competitive edge in search.

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58% Higher click-through rate for pages with rich results

75% Of top-ranking pages use some form of schema markup

33% Of Google searches now show rich results

What’s Included

Every engagement is tailored to your business, but always includes:

Current schema audit and validation
Schema strategy and type selection
Organization and LocalBusiness schema
Service and product schema
FAQ and HowTo schema
Review and aggregate rating schema
Breadcrumb navigation schema
Testing, validation, and monitoring

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No commitment. We'll review your current presence and identify opportunities.

The Challenge

Sound Familiar?

Most local businesses we work with are dealing with some combination of these problems.

🚫

Without a Strategy

Your search listings look plain while competitors have rich results
Google doesn't understand what your pages are about
You're missing opportunities for enhanced search features
Existing schema markup has errors or is incomplete
Your dev team doesn't have schema expertise
You want to maximize click-through rates from search

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With Prospelle

Rich results that make your listings stand out in search
FAQ dropdowns, star ratings, and business details in SERPs
Google better understands your content, services, and business
Higher click-through rates from search results
Clean, validated schema that passes all testing tools
Ongoing monitoring to maintain rich result eligibility

Our Process

How We Get You There

Every engagement follows our proven approach, tailored to your specific market and competitive landscape.

Schema Audit

We analyze your current schema implementation — what's present, what's missing, what has errors, and what opportunities exist for rich results in your industry.

Strategy & Planning

We determine which schema types will have the most impact for your business — LocalBusiness, Service, FAQ, Review, HowTo, Breadcrumb, and others based on your content.

Implementation

We write and implement the schema markup across your site — either directly in your templates or through your CMS. Every implementation is validated against Google's testing tools.

Monitoring

We monitor rich result eligibility, fix errors flagged in Search Console, and update schema as Google's requirements evolve.

What You Get

Deliverables & Outcomes

We don’t believe in mystery — you know exactly what you’re paying for.

Schema Audit Report

Complete analysis of your current structured data — what's implemented, what's missing, what has errors, and which rich result opportunities you're missing.

Schema Strategy

Recommended schema types for your business, prioritized by rich result opportunity and competitive advantage.

Schema Implementation

Clean, validated JSON-LD schema markup implemented across your key pages. Organization, LocalBusiness, Service, FAQ, and other relevant types.

Validation & Testing

Every schema implementation tested against Google's Rich Results Test and Schema Validator. No errors, no warnings.

Rich Result Monitoring

Ongoing monitoring of rich result appearances in Search Console. We track which schemas are earning enhanced results and fix issues proactively.

Schema Documentation

Documentation of all implemented schemas for your dev team — what's been added, where, and how to maintain it as you add new pages.

Who This Is For

Is Schema Implementation Right for Your Business?

If your search listings look plain while competitors show star ratings, FAQ dropdowns, and enhanced business details, schema markup is the missing piece. It’s especially impactful for service businesses, local businesses, and content-rich sites.

This service is the right fit if you:

Want your search listings to stand out with rich results
Have FAQ content that could appear as dropdowns in search
Want business details (hours, ratings, services) visible in search results
Have no schema markup or have errors in existing markup
Want to maximize click-through rates from organic search

Related Services

our Technical SEO services — Schema as part of broader technical optimization
our On-Page SEO services — Page-level optimization that pairs with schema
our Google Business Profile services — Schema for local business entities
SEO Audit — Schema review as part of comprehensive audit

Resources

From Our Blog

Common Questions

Frequently Asked Questions

What is schema markup?

Schema markup is code (usually JSON-LD) that you add to your pages to help search engines understand your content. It tells Google that a page is about a specific business, service, FAQ, product, or event — and can trigger enhanced search features like star ratings, FAQ dropdowns, and business details.

Does schema directly improve rankings?

Schema doesn't directly boost rankings, but it significantly improves click-through rates by making your listings more visible and informative. Higher CTR sends positive engagement signals to Google, which can indirectly improve rankings over time.

What types of rich results can I get?

Common rich results include FAQ dropdowns, review stars, business hours and contact info, service details, breadcrumb navigation, how-to steps, and event details. The available types depend on your content and business type.

Can schema markup hurt my site?

Only if implemented incorrectly — errors, misleading markup, or schema that doesn't match page content can trigger manual actions. That's why proper implementation and validation are important. Our work is always validated against Google's official tools.

How long before I see rich results?

After implementation, it typically takes 2-4 weeks for Google to detect and process your schema. Rich result appearances depend on Google's algorithms — having valid schema is necessary but Google doesn't guarantee rich results for every page.

Do I need technical knowledge to maintain schema?

Not with our implementation. We build schema into your templates so it generates automatically for new pages. We also provide documentation so your team can understand what's there and make adjustments if needed.