SEO Audit
An SEO audit is the diagnostic that reveals why your site isn't performing as well as it should in organic search. Prospelle's audit covers technical infrastructure, content quality, backlink profile, and competitive positioning — giving you a complete picture of where you stand and what to fix first.
Book a Strategy Call →What’s Included
Every engagement is tailored to your business, but always includes:
- Technical infrastructure crawl and analysis
- Content quality and keyword targeting audit
- Backlink profile analysis
- Competitive gap analysis
- Google Search Console data review
- Page speed and Core Web Vitals assessment
- Schema and structured data review
- Prioritized action plan with estimated impact
No commitment. We'll review your current presence and identify opportunities.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- Organic traffic is stagnant or declining and you don't know why
- You've been doing SEO but can't see clear results
- A site redesign or migration caused traffic to drop
- Competitors are outranking you and you don't understand why
- You're considering a major SEO investment and want data first
- Your current SEO agency isn't delivering and you need a second opinion
With Prospelle
- Complete understanding of what's suppressing your organic performance
- Prioritized fixes ranked by impact and effort
- Clear competitive analysis showing exactly where you stand
- Data-backed foundation for your SEO strategy going forward
- Quick wins you can implement immediately
- Long-term roadmap for sustained organic growth
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
Data Collection
We access your analytics, Search Console, and SEO tools. We run a comprehensive site crawl and gather competitive intelligence. Every data point we need is collected before analysis begins.
Deep Analysis
Technical issues, content gaps, backlink profile, competitor comparison, and opportunity mapping. Each area is analyzed by specialists who know what to look for.
Report & Recommendations
We deliver a detailed audit report with findings organized by category, severity, and priority. Each recommendation includes expected impact and implementation guidance.
Action Planning
We walk through the findings with your team, answer questions, and help prioritize the action plan. You leave knowing exactly what to do and in what order.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
Comprehensive SEO Audit Report
Detailed analysis covering technical, content, and authority factors. Every issue documented with severity, impact, and fix instructions.
Competitive Gap Analysis
Side-by-side comparison with top competitors — keyword gaps, content gaps, authority gaps, and technical advantages they have.
Prioritized Action Plan
Every recommendation ranked by potential impact and implementation effort. Quick wins highlighted for immediate execution.
Technical Crawl Report
Complete technical analysis — indexation, crawlability, page speed, mobile, schema, redirects, and security issues.
Content Audit Summary
Analysis of top pages — keyword targeting, content quality, thin content, cannibalization, and optimization opportunities.
Backlink Profile Analysis
Domain authority, referring domains, link quality, toxic links, and competitor link gaps. Full picture of your authority position.
Is an SEO Audit Right for Your Business?
An SEO audit is the right starting point whenever you need clarity about your organic search performance. It answers the question most businesses are asking: why aren’t we ranking better?
Get an audit if you:
- Want to understand why organic traffic isn’t growing
- Are planning a significant SEO investment and want data first
- Recently redesigned your site or migrated platforms
- Need a second opinion on your current SEO work
- Want a clear prioritized roadmap for SEO improvement
Related Services
- our Technical SEO services — Implement technical fixes identified in the audit
- our SEO Strategy services — Build a strategy based on audit findings
- our Content Strategy services — Address content gaps the audit reveals
- Local SEO Audit — Focused audit for local businesses
- Strategy Audit — Broader marketing strategy assessment
Resources
From Our Blog
Industry-Specific Local SEO Guides
Explore local SEO strategies tailored to your industry and business type.