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SEO Migration

Site migrations are one of the most dangerous moments for your organic traffic. New platforms, redesigns, domain changes, and URL restructures can destroy years of SEO equity overnight if not handled correctly. Prospelle manages the SEO side of every migration to protect your rankings and traffic.

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60% Of migrations result in significant traffic loss without SEO planning
6-12mo Typical recovery time from a botched migration
95% Traffic preservation rate with proper SEO migration planning

What’s Included

Every engagement is tailored to your business, but always includes:

  • Pre-migration SEO audit and baseline
  • URL mapping and redirect strategy
  • Content preservation and migration plan
  • Technical SEO requirements for new platform
  • Schema and structured data migration
  • Internal linking preservation
  • Launch monitoring and rapid response
  • Post-migration audit and optimization
Get a Free Strategy Audit →

No commitment. We'll review your current presence and identify opportunities.

The Challenge

Sound Familiar?

Most local businesses we work with are dealing with some combination of these problems.

🚫

Without a Strategy

  • You're planning a platform change and worried about losing traffic
  • A previous migration caused traffic to drop significantly
  • Your dev team doesn't have SEO expertise for the migration
  • URL structures are changing and you need a redirect strategy
  • You're consolidating multiple sites or domains
  • You need to redesign without losing organic performance
✦

With Prospelle

  • Rankings and traffic preserved through the migration
  • Every old URL properly redirected to its new equivalent
  • Technical SEO built into the new platform from day one
  • Content and metadata migrated without loss
  • Rapid response plan for any issues found post-launch
  • Post-migration optimization for the new platform's strengths
Our Process

How We Get You There

Every engagement follows our proven approach, tailored to your specific market and competitive landscape.

01

Pre-Migration Audit

We baseline your current organic performance — rankings, traffic, indexed pages, backlinks, and technical health. This is the benchmark everything is measured against.

02

Migration Planning

We create the full migration plan — URL mapping, redirect strategy, content migration checklist, technical requirements, and launch day timeline. Every SEO consideration documented.

03

Launch Support

We're active during launch day — monitoring indexation, testing redirects, checking rankings, and catching issues in real-time. Rapid response for anything unexpected.

04

Post-Migration Audit

After launch, we run a full post-migration audit — comparing against the baseline, identifying any traffic shifts, fixing redirect issues, and optimizing for the new platform.

What You Get

Deliverables & Outcomes

We don’t believe in mystery — you know exactly what you’re paying for.

Pre-Migration Baseline

Complete snapshot of your current organic performance — rankings, traffic by page, indexed pages, backlinks, and technical health metrics.

URL Mapping & Redirect Plan

Every old URL mapped to its new equivalent with proper 301 redirects. No page left behind, no redirect chains, no broken links.

Migration SEO Checklist

Comprehensive checklist covering every SEO element that needs to be preserved — metadata, schema, canonical tags, robots directives, and internal links.

Launch Day Monitoring

Real-time monitoring during launch — indexation, redirects, rankings, and error detection. Issues identified and escalated immediately.

Post-Migration Audit

Complete audit comparing new site performance against the baseline. Any traffic drops investigated and resolved.

Recovery & Optimization

Post-migration optimization for any areas that need attention, plus optimization opportunities unique to the new platform.

Who This Is For

Is SEO Migration Support Right for Your Business?

If you’re planning any change to your website that affects URLs, platform, or domain, you need SEO migration support. The risk of traffic loss is too high to handle without expertise.

  • You’re migrating to a new CMS or platform
  • Your site is being redesigned with new URL structures
  • You’re changing domains or consolidating multiple sites
  • A previous migration caused traffic loss you want to recover from

Related Services

Resources

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Common Questions

Frequently Asked Questions

How much traffic will I lose during a migration?

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With proper planning, minimal to none. Some temporary fluctuation is normal as Google recrawls and processes redirects, but well-executed migrations typically see 95%+ traffic preservation within 2-4 weeks.

When should I involve SEO in the migration process?

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As early as possible — ideally before any technical decisions are made. The most costly migration mistakes happen when SEO is an afterthought. We should be involved from the planning phase.

What types of migrations do you handle?

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Platform migrations, domain changes, URL restructures, HTTP to HTTPS, site redesigns, subdomain consolidations, and multi-site mergers. The SEO principles are similar across all types.

Can you recover traffic lost from a previous migration?

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Often, yes. We audit the migration to identify what went wrong — missing redirects, lost content, technical issues — and create a recovery plan. Recovery time depends on the severity of the issues.

Do you build the new site?

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No — we manage the SEO side of the migration. We work alongside your development team or agency, providing SEO requirements, reviewing implementations, and handling everything SEO-related.

How long does the migration process take?

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The SEO planning phase typically takes 2-4 weeks. Total timeline depends on the migration scope and your development schedule. Post-migration monitoring continues for 4-8 weeks after launch.
Free Strategy Audit

Migrating? Don't Risk Your Rankings.

A botched migration can undo years of SEO work. Book a strategy call and we'll scope the SEO requirements for your migration and protect your traffic.

Book a Strategy Call