Technical SEO
Great content can't rank on a broken foundation. Technical SEO is the infrastructure layer that determines whether search engines can find, crawl, understand, and rank your pages. Prospelle identifies and fixes the technical issues that silently kill your organic performance.
Book a Strategy Call →What’s Included
Every engagement is tailored to your business, but always includes:
- Full site crawl and technical audit
- Crawlability and indexation analysis
- Site speed and Core Web Vitals optimization
- Mobile usability review and fixes
- Schema markup implementation
- XML sitemap and robots.txt optimization
- Redirect chain and 404 error cleanup
- JavaScript rendering and crawl budget analysis
No commitment. We'll review your current presence and identify opportunities.
Sound Familiar?
Most local businesses we work with are dealing with some combination of these problems.
Without a Strategy
- Pages aren't being indexed despite having quality content
- Site speed is slow and Core Web Vitals are failing
- Google Search Console shows crawl errors and warnings
- You've migrated or redesigned your site and traffic dropped
- Duplicate content issues are diluting your rankings
- Your dev team doesn't have SEO expertise to guide decisions
With Prospelle
- Every important page crawled and indexed by search engines
- Fast page loads and passing Core Web Vitals scores
- Clean site architecture that search engines can navigate
- Proper canonical tags, redirects, and duplicate content resolution
- Schema markup that earns rich results in search
- A technical foundation that supports ranking growth for years
How We Get You There
Every engagement follows our proven approach, tailored to your specific market and competitive landscape.
Technical Audit
We run a comprehensive crawl of your site, analyze Search Console data, and identify every technical issue impacting performance. Each issue is categorized by severity and effort to fix.
Prioritized Roadmap
We deliver a prioritized action plan — highest-impact fixes first. Your dev team gets clear, specific instructions. No ambiguity, no wasted effort.
Implementation Support
We work alongside your developers to implement fixes correctly. We review code changes, validate implementations, and handle edge cases that need SEO expertise.
Monitoring & Prevention
We set up monitoring for critical technical metrics and run periodic crawls to catch new issues before they impact rankings. Prevention is cheaper than recovery.
Deliverables & Outcomes
We don’t believe in mystery — you know exactly what you’re paying for.
Technical SEO Audit Report
Comprehensive audit covering crawlability, indexation, site speed, mobile usability, schema, redirects, and more. Every issue documented with priority and fix instructions.
Core Web Vitals Optimization
Page-by-page analysis and optimization of LCP, INP, and CLS. We work with your dev team to achieve passing scores across your key pages.
Crawl Architecture Review
Analysis of how search engines navigate your site — XML sitemaps, internal linking depth, crawl budget allocation, and orphaned page identification.
Schema Markup Implementation
Structured data markup for your business type, services, FAQ, reviews, and other relevant schemas that earn rich results in search.
Redirect & Error Cleanup
Full audit and cleanup of redirect chains, 404 errors, soft 404s, and canonical issues. Clean URL structure that preserves link equity.
Technical Monitoring Dashboard
Ongoing monitoring of crawl health, indexation status, Core Web Vitals, and site errors. Issues caught early before they impact traffic.
Is Technical SEO Right for Your Business?
If your site has quality content but isn’t ranking as well as it should, technical issues are likely the culprit. Technical SEO is especially critical after site launches, redesigns, platform migrations, and as sites grow in complexity.
This service is the right fit if you:
- Have pages that aren’t being indexed by Google
- Are failing Core Web Vitals or have slow page loads
- Recently migrated platforms or redesigned your site
- See crawl errors or warnings in Google Search Console
- Want to ensure your technical foundation supports future growth
Related Services
Technical SEO works best alongside these complementary services:
- our Core Web Vitals services — Deep focus on page speed and user experience
- our Schema & Structured Data services — Rich results through structured markup
- our Site Architecture & Internal Linking services — Structure that distributes authority
- our SEO Migration services — Protect rankings during platform changes
- SEO Audit — Comprehensive audit including content and authority
- our On-Page SEO services — Page-level optimization for target keywords
Resources
Learn more about the technical side of SEO: